2007 May « Organized Mashup

Blogging for Business

I’m currently organizing a large blog initiative for my company and I keep hearing, “I don’t know what to do and I don’t know where to start…“

I decided to draft a simple introductory document that explains how to start. I’m still working on the final product, but here’s a draft:

Introduction

Given the recent rise in popularity in business blogging, it is important to establish a proven game plan to ensure that each blog created is able to maximize its true potential. This document outlines this accepted game plan.

Business blogging is a vital tool for creating Amplified Word of Mouth (AWM) with your clients. In this case, AWM will be defined as a social media campaign designed to encourage or accelerate WOM (Word of Mouth) in existing and new communities. The ultimate goal of AWM:

Creating communities and enabling people to share opinions
Motivating advocates and evangelists
Giving advocates information that they can share
Using advertising or publicity designed to create buzz
Identifying and reaching out to influential individuals and communities
Researching and tracking online conversations

May 22, 2007 Posted by Mark Krupinski | Community Management, Metrics, blogging, blogosphere, info for you, resources, smo | | 1 Comment

Z-List: Thank You, I think…

I really appreciate being a part of the Z-List. I’ve received some valuable exposure.

As I write this post, Technorati has my authority at 357, a ranking of 9,451along with 511 links. This is cool, yet I know the driving force is the Z-List.

Then I read a white paper on titled: How to Measure Social Media Relations: The More Things Change, the More they Stay the Same. It’s a great resource for those who are new to social media. I even found some stuff I’m going to use.

One is kineda were you can measure your “bloglebrity” status. I’m proud to say that I’m currently a B-List blogger.

Then I came across Stowe Boyd’s Conversation Index which measures the number of comments to posts (1:1 is good). This means that your posts are generating conversations which I believe is the whole point of social media – right?

When I figured out mine (26 comments out of 49 posts), I got depressed.

It’s kinda like that depression you get after listening to a Jason Calcanis podcast – he’s so damn smart and so right, yet he makes you feel so insignificant in the bigger picture.So, the question goes back to what is authority and how useful is it? I think linking is important and I think the Conversation Index is important.

Can the two be combined to establish a new metric for blog ranking?

Should they?