Social Media Metrics: Is Agreement on the Horizon?
I’ve noticed some buzz on the blogosphere regarding proper measurement for blogging. One great article I read today came from Occam’s Razor where 6 different tips were offered for establishing the best available measurements.

I agree with what he’s saying, but I would like to narrow it down to a combination of three distinct measurements:
Authority (via Technorati) - This is simple, but it comes from a 3rd party. I would give this the least amount of weight in justifying an ROI.
Conversation Index – I’m on the fence on this one; do you scale it once you achieve 1:1 or just simply strive to maintain 1:1?
Unique Visitors & Subscriptions – I agree with Avinash, you can combine these two and report them as trends.
In addition, I working on how to include the rankings of Social Powered Search Engines. I got this from reading another great article today by Search Engine Journal. However, this one I have not figured out yet.
Do you think this is a viable social media metric?
I’d love to get your thoughts.
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