Organized Mashup

My thoughts on social media.

Social Media Metrics: Is Agreement on the Horizon?

I’ve noticed some buzz on the blogosphere regarding proper measurement for blogging.  One great article I read today came from Occam’s Razor where 6 different tips were offered for establishing the best available measurements.
 

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I agree with what he’s saying, but I would like to narrow it down to a combination of three distinct measurements:

Authority (via Technorati) - This is simple, but it comes from a 3rd party. I would give this the least amount of weight in justifying an ROI.

Conversation Index – I’m on the fence on this one; do you scale it once you achieve 1:1 or just simply strive to maintain 1:1?

Unique Visitors & Subscriptions – I agree with Avinash, you can combine these two and report them as trends.

In addition, I working on how to include the rankings of Social Powered Search Engines. I got this from reading another great article today by Search Engine Journal.  However, this one I have not figured out yet.

Do you think this is a viable social media metric? 

I’d love to get your thoughts.


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May 17, 2007 - Posted by Mark Krupinski | Community Management, Metrics, ethics, mashup ideas, resources, smo, social media | | No Comments Yet

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