Calling All Social Media Conferences: My Suggested Topics…

There’s a ton of conferences and seminars out there. Usually they touch the basics of social media (e.g. blogging basics, measurement basics, what you need to vlog, etc.).

I have some suggested topics that I think would bring these events to the next level.  They are:

• Use of microblogging (Twitter/Jaiku) for business (e.g. Delta Airlines)
• Ways to harness the blogging aspect of MySpace and Facebook for business – anyone can “pimp” a page
• Maximizing widgets/plugins on your business blog
• Proven mash-up ideas for businesses
• Harnessing Second Life for the typical American consumer

Any other issues I missed?

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Email: Something for Free…

I read feeds from over 100 blogs each and everyday. Heck, I even read Scoble’s feeds from Google.

Earlier this month, I received an interesting email from Nate Whitehill (great blog) that read:
Hi Mark Krupinski, Thanks for taking the time to visit my blog. I hope you found some good information
about business, blog, and web development If you did, please consider subscribing
to my RSS feed (http://feeds.feedburner.com/NateWhitehill).Let me know if you have any questions. I look forward to seeing you around the blogosphere.Take care! Nate Whitehill
http://natewhitehill.com

Wow.

First, it’s something for free. It’s a personalized thank you and it drools “class”.

Second, it’s genius when it comes to soliciting someone to subscribe to a blog.

Great idea Nate, but you wasted the effort on me.

I already subscribe to your blog and I recommend everyone else to.

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Blogging: The Electric Kool-aid Acid Test…

In early January, 2006, I was sitting at my desk working on how to implement a customize email template for 35K home based travel agents when the phone rang.  It was one of my company’s owners who asked me “…Hey, what’s a blog and how can we implement one for our Members? Can you jump on that and get one up and running before Friday?”

It was Thursday.

18 months and 10 blogs later, I find myself at the beginning of a major blog initiative at my new company.  It’s exciting but scary at the same time.

When preparing to implement a blog within your company, remember the people you work with most likely are clueless to blogging.  They have probably heard of the concept and most likely have a MySpace page.

Here’s what I suggest:

• Start sharing links that you find interesting with these individuals.  The below post is a sample of what I send a group of employees every week and my distribution list is growing. It’s a great way to get everyone thinking outside the box of normal business thought.
• Find a blog platform that anyone can easily use – like WordPress, Blogger, etc…
• When you identify individuals committed to try something new by writing posts, have them start by reading a book or two.  I recommend The Cluetrain Manifesto and Naked Conversations.
• Set them up with a RSS Reader, like NewsGator.  Then help them subscribe to blogs that teach you how to blog or discuss topics similar to what they are going to write about. Make sure that they understand that not only will they be writing posts but also reading and commenting other blogs.
• Build their blog, but don’t make it public just yet.  Spend the first 2 to 3 weeks by having them write “practice” posts.
• When everyone gets comfortable, unleash it.

Did I miss anything?

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Interesting Links

 

Check these out when you have a moment:

Two decades of PowerPoint: Is the world a better place?

Three types of ideas – bad ones are often the best

My Jaded View of Public Relations Professionals and the Blogosphere

The 10 Second Rule: How to Write for Diagonal Readers

Attention Internet Marketers: Searchnomics conference on July 27th in Santa Clara

Powerset, Hakia, and Mahalo taking on Google

Valid Source Code Helps SEO?

Find Facebookers on Google

Collection of Robots.txt Files

Silverlight and Expression Blend tutorials for hungry designers

Web Strategy Predictions: Facebook, Identity, Social Networks

Virtual Goods: The Next Big Business Model?

Wikia Gets New Look and New Features

Jaiku Facebook Application

Jaiku/Twitter/Facebook/Kyte/Plaxo = something happening you should pay attention to

Define: Blog

My day at Dell, part 2

Case Study: 5 Effective Ways to Build Links to Your Blog

Local Media Covers Hyperlocal Blogs

Widgets good for you – WSJ

Facebook: the platform of people?

Social Media Strategies For June 2007

Web Strategy: How to Measure your Social Media Program

25 Up and Coming Web Sites

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